Gabriel j. Rosenberg

Hello.

I’m a thoughtful creative partner committed to delivering meaningful, measurable results. You can view some examples of my work below. Thanks so much for your interest.

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Branding and campaign development: Banner Bank

  • Developed new brand & strategy, messaging, content, and guidelines
  • Create and lead multi-channel B2C and B2B advertising campaigns
  • Contribute to account strategy and business development

Brand development:
Roseburg Forest Products

  • Co-led strategy, research, and offsite rebranding/activation workshop
  • Collaborated on brand strategy, messaging, and advertising campaign & guidelines development

Content strategy and development:
Banfield Pet Hospital

  • Wrote and collaborated on new brand strategy and guidelines, messaging, advertising, digital and retail creative, demand generation communications, and corporate communications
  • Launched and led editorial direction of new blog and bi-weekly brand email (2.2+ million subscribers, 30% open rate)
  • Wrote and edited 120+ blog posts

Product launch videos: HP

  • Concepted, wrote, and created videos for placement on HP.com and social channels

Video and blog writing: Intel® Internet of Things Group

  • Concepted and wrote campaign videos
  • Ghostwrote and edited dozens of blog posts
  • Created and managed editorial calendar
  • Developed editorial process and guided team of writers

Company profile video: Microsoft Small Business Group

  • Led creative team to develop videos celebrating a small business contest winner in Frederick, MD
  • Conducted all interviews
  • Prepared paper edits, wrote scripts, and selected music

Retail evangelism: Microsoft ExpertZone

  • Wrote and edited creative deliverables
  • Managed blog calendar and guided content development team
  • Collaborated on program strategy, design and metrics/analysis

Web creative: Expedia® + St. Jude Children’s Research Hospital® Childhood Cancer Awareness Month

  • Collaborated on design and user experience processes
  • Wrote copy

Songwriting and production: The Range Lights

  • Wrote ten songs on debut album
  • Sang and played bass, guitar, and piano
  • Recorded and co-produced all songs

Let's connect.