Gabriel j. Rosenberg
Hello.
I’m a thoughtful creative partner committed to delivering meaningful, measurable results. You can view some examples of my work below. Thanks so much for your interest.
Branding and campaign development: Banner Bank
- Developed new brand & strategy, messaging, content, and guidelines
- Create and lead multi-channel B2C and B2B advertising campaigns
- Contribute to account strategy and business development
Brand development:
Roseburg Forest Products
- Co-led strategy, research, and offsite rebranding/activation workshop
- Collaborated on brand strategy, messaging, and advertising campaign & guidelines development
Content strategy and development:
Banfield Pet Hospital
- Wrote and collaborated on new brand strategy and guidelines, messaging, advertising, digital and retail creative, demand generation communications, and corporate communications
- Launched and led editorial direction of new blog and bi-weekly brand email (2.2+ million subscribers, 30% open rate)
- Wrote and edited 120+ blog posts
Product launch videos: HP
- Concepted, wrote, and created videos for placement on HP.com and social channels
Video and blog writing: Intel® Internet of Things Group
- Concepted and wrote campaign videos
- Ghostwrote and edited dozens of blog posts
- Created and managed editorial calendar
- Developed editorial process and guided team of writers
Company profile video: Microsoft Small Business Group
- Led creative team to develop videos celebrating a small business contest winner in Frederick, MD
- Conducted all interviews
- Prepared paper edits, wrote scripts, and selected music
Retail evangelism: Microsoft ExpertZone
- Wrote and edited creative deliverables
- Managed blog calendar and guided content development team
- Collaborated on program strategy, design and metrics/analysis
Web creative: Expedia® + St. Jude Children’s Research Hospital® Childhood Cancer Awareness Month
- Collaborated on design and user experience processes
- Wrote copy
Songwriting and production: The Range Lights
- Wrote ten songs on debut album
- Sang and played bass, guitar, and piano
- Recorded and co-produced all songs
